FIA 2018 is upon us. There is little more than four months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.
Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures. It is not about camera gear or a photography tutorial. I am not a professional photographer, but as PR person I have an insatiable appetite for pictures to tell my clients' stories. Pictures are essential to achieving this successfully. Examples here are my own attempt at taking pictures.
Seasons cheer to everyone. It is has been an eventful year at Ainsworth Maguire with founding partner Kevin Ainsworth retiring and also moving premises to prepare for the future. Though Kevin has stepped back for well-earned R&R, his name continues in the business.
Thank you to all our clients. Always a pleasure to work with and learn so much from colleagues in construction, engineering and manufacturing. Thriving on the challenge of highlighting the many and varied technical developments makes PR in this sector especially rewarding.
Ainsworth Maguire will close noon on Friday 23rd and reopen on Wednesday 3rd January.
Effective from May 2018, the GDPR is a new framework for data protection that replaces current UK and EU regulations. It has two main purposes: to give people control over their personal data and to ensure consistency in the way personal data is held and processed throughout the EU. Forget the fact that we are leaving, the new rules will be written into UK law.
The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand for content. Business-to-consumer markets tend to pioneer new techniques and devices, but ever more quickly these are taken-up by companies in business-to-business – commercial, construction, engineering and manufacturing.
A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.
Here is a great idea if you want to take your recent company video out on the road – literally! A new service from Gaby, our video production partner, is Elite Digital Advertising – Luton sized vans which can be parked up where you require. On the sides and back panels there are huge flat screens showing your video, advertisement or other promotional messages.
The start of July has been exceedingly busy relocating Ainsworth Maguire from Rawtenstall to Bury, where Kevin Ainsworth originally founded the business in 1985 under the name Marketing Workshop. Ainsworth Maguire was formed in 1987 when I joined Kevin.
After more than 30 years helping companies in construction, engineering and manufacturing to communicate their innovations to customers and the wider business world, Kevin is taking a well-earned retirement. He will retain a consulting role and be available for a transition period to assist as needed.
Chris Rand of Business Marketing On-Line and former industrial trade magazine editor, wrote a recent blog where he argued that the company web site should be viewed as a member of the team. The argument went thus: suppose a colleague rings in sick, it’s inconvenient but you can probably share out the work, re-prioritise and find work-arounds. Now suppose the web site goes down, for perhaps just a few hours. This often causes panic, especially if the website is taking orders directly but also because the web site is for most business a vital showcase to the world and acknowledged as the route by which many, if not most, customers will find you.
April 21 was the Queen’s official birthday. This is the day when the Awards for Enterprise for the current year were announced and, importantly, entries open for the following year. For any business, receiving this award is an incredible accolade. It is recognition for your achievements that wins admiration, respect and creates national and international publicity opportunities that last for five years.