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Save Money by Managing Your Digital Media and Marketing Assets

A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.

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Posted by Adrian Maguire on 29 September 2017

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Advertising Doesn’t Get More Mobile Than This!

Here is a great idea if you want to take your recent company video out on the road – literally! A new service from Gaby, our video production partner, is Elite Digital Advertising –  Luton sized vans which can be parked up where you require. On the sides and back panels there are huge flat screens showing your video, advertisement or other promotional messages.

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Posted by Adrian Maguire on 14 August 2017

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Ainsworth Maguire Relocation - Back to Our Roots

The start of July has been exceedingly busy relocating Ainsworth Maguire from Rawtenstall to Bury, where Kevin Ainsworth originally founded the business in 1985 under the name Marketing Workshop. Ainsworth Maguire was formed in 1987 when I joined Kevin.

After more than 30 years helping companies in construction, engineering and manufacturing to communicate their innovations to customers and the wider business world, Kevin is taking a well-earned retirement. He will retain a consulting role and be available for a transition period to assist as needed.

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Posted by Adrian Maguire on 13 July 2017

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The Time to Enter the Queen’s Award for Enterprise is NOW!

April 21 was the Queen’s official birthday. This is the day when the Awards for Enterprise for the current year were announced and, importantly, entries open for the following year. For any business, receiving this award is an incredible accolade. It is recognition for your achievements that wins admiration, respect and creates national and international publicity opportunities that last for five years.

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Posted by Kevin Ainsworth on 24 May 2017

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Earning Attention: A Vital Element in B2B PR and Marketing

No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.

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Posted by Kevin Ainsworth on 30 March 2017

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Let’s Make Empty Web Sites Obsolete

If ‘content is king’ why are there so many content-poor web sites out there? These sites often look attractive, they have the right structure so they are easy to understand and navigate, good pictures, good use of colour, easy responsive resizing and a hint that there could be something interesting to read. They even include tabs that say news, blog, case studies and video. However, when you click these tabs you are usually presented with something from three years ago at best or, at worst, simply left with a blank.

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Posted by Kevin Ainsworth on 28 February 2017

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Trump - Truth - Fact - Fiction and Fake News

Most of us get our news from established and, in general, trusted media. Though these outlets are not perfect they are usually staffed by professionals who want to get as close to the truth as they can by researching and presenting data, discovering facts, seeking opinion from qualified and experienced experts and relaying this to us in an informative way.

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Posted by Kevin Ainsworth & Adrian Maguire on 24 January 2017

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Using White Papers in Business to Business Technical Public Relations

In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.

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Posted by Kevin Ainsworth on 20 December 2016

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Advanced Manufacturing 2016 – March of the Makers

Congratulations to Easyfairs, organisers of the Advanced Manufacturing show that took place early in November. Embracing the key pillars of modern engineering, aerospace, automotive, composites, advanced materials and smart factory the show attracted major exhibitors and tens of thousands of visitors to its stands and presentation suites, proof of a continuing resurgence in UK manufacturing.

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Posted by Kevin Ainsworth on 10 November 2016

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New Look Ainsworth Maguire PR Web Site

Like the builder who sometimes doesn’t get to complete their own garden wall, we have been steadily chipping away at creating our new web site over the last twelve months. The development has coincided with a busy time working on fantastic customer projects, so occasionally we have had to down tools and re-focus our attention.

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Posted by Adrian Maguire on 20 October 2016

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