A marketing guru once said that public presentation was the most fun you can have without taking your clothes off. However, it can be a nightmare – for the speaker – and the audience! Keep short,...
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Most of us get our news from established and, in general, trusted media. Though these outlets are not perfect they are usually staffed by professionals who want to get as close to the truth as they ca...
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At Farnborough International Airshow, Wallwork Group is keen to show the benefits that their new 2500 square metres hot isostatic pressing centre brings to their comprehensive portfolio of NADCAP accr...
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Well thought out sponsorship can be a powerful positioning device. It can demonstrate brand values, increase visibility and boost reputation. On the other hand, poorly thought out partnerships can ali...
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