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Construction – An Industry with a Powerful Story to Tell

The construction industry has many heroic and inspiring stories to tell. Consider the statistics: construction creates £103 billion economic value per year, 6.5% of all economic activity. It employs 2.1 million people, 6.2% of the workforce. It supports vast industries producing construction materials, building plant and equipment, and world class professional services such as architecture and engineering consultancy.

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Posted by Kevin Ainsworth on 27 April 2018

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Using White Papers in Business to Business Technical Public Relations

In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.

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Posted by Kevin Ainsworth on 20 December 2016

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