You are here: Home > Blog

Blog

Viewing entries tagged with 'Marketing'

Earning Attention: A Vital Element in B2B PR and Marketing

No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.

Read the full post

Posted by Kevin Ainsworth on 30 March 2017

Tags: , , , , , , ,

Using White Papers in Business to Business Technical Public Relations

In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.

Read the full post

Posted by Kevin Ainsworth on 20 December 2016 | 173 Comments

Tags: , , , , , ,

Contact
PR Services
Newsletter Sign Up
© Ainsworth Maguire PR 2016