Chris Rand of Business Marketing On-Line and former industrial trade magazine editor, wrote a recent blog where he argued that the company web site should be viewed as a member of the team. The argument went thus: suppose a colleague rings in sick, it’s inconvenient but you can probably share out the work, re-prioritise and find work-arounds. Now suppose the web site goes down, for perhaps just a few hours. This often causes panic, especially if the website is taking orders directly but also because the web site is for most business a vital showcase to the world and acknowledged as the route by which many, if not most, customers will find you.
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